Case Studies
Natasha Hamilton
Pop/Dance
Our team had the honour of working with UK Pop icon Natasha Hamilton on her debut solo record ‘Edge of Us’. Most famously known as the lead singer of supergroup Atomic Kitten, we worked in collaboration with Natasha, now leading her newly formed independent label Morpho Music Group to distribute and promote the single across DSP’s, Social Media and Radio.
Results and key learnings:
- Full Distribution and Label Services support.
- Pre-save marketing to build early release hype.
- Official Editorial Support from Apple Music - New in Pop.
- Entered in the Top 20 in the iTunes Chart on release day.
- 50k+ organic streams from trusted curator playlists on Spotify.
- UK Radio Campaign garnering support and interviews with BBC Merseyside, BBC Wales, BBC Ulster and BBC Scotland.
- Feature and Interviews with Gaydio, Gorgeous Radio, In Demand, Happy Radio and Amazing Radio.
- Podcast appearances on the Mum’s Without Makeup on BBC sounds and The David Potts Podcast.
Michael blackwell
Alternative Pop/Rock
Our team was incredibly excited to work with the talented alternative singer-songwriter Michael Blackwell on his debut EP - A Trip Around The Sun across Spotify, YouTube, Press and Radio. Through each release the team focused our efforts on growing Michael’s Spotify profile and national press presence.
Results and key learnings:
- 9+ press pieces including Notion, Wonderland & CLASH Magazine
- 75k+ total streams across all 3 tracks delivered through playlist support
- 500+ Radio downloads on ‘Nothing Makes Sense’
- 'Nothing Makes Sense' official music video placed on VEVO's 'Incoming Alternative' playlist
thehiz
Alternative Pop/Rock
In 2022, our team worked with emerging alternative rock/pop talent Thehiz on his tracks 'SUBMARINE' & 'All My Love' across Radio and Sync. In 2023, Thehiz returned with his mighty follow up 'Payday' in which the team secured press coverage for release.
Results and key learnings:
- 7 stellar press shares on his track 'Payday' including CLASH magazine, Mystic Sons, FLEX & Rolling Hype.
- 400+ Radio downloads on 'SUBMARINE', Amazing Radio USA support on ‘Payday’
Here's what trusted Music Supervisors said about Thehiz's 'SUBMARINE':
"This track is awesome. It's so well produced and performed and the plays on the genres are masterful and feels vitally current. Can't get enough of this artist."
Chelji
Alternative Pop
Our team worked with the hugely popular alternative pop talent CHELJI on her track ‘Funeral’ across Spotify, Press & TikTok. After partings ways with Parlophone Records, CHELJI’s first release as an independent artist exploded onto Spotify’s New Music Friday UK and Alt/Pop editorial playlists.
Results and key learnings:
- Placements across New Music Friday UK & alt/pop editorial playlists
- 8 quality press shares including Wonderland, Ones To Watch, Earmilk & Backseat Mafia.
- 700k+ total Spotify streams
- 1M+ views across TikTok creator campaign
- Creative & trend development
- User generated content increase of 4k videos
MADISON
Pop
We had the pleasure of working with up-and-coming Australian Pop sensation Madison on her two successful singles 'I Am Running‘ & 'Nightshade'. The team worked to promote her songs across DSP's, Press coverage, Radio and Sync Licensing opportunities.
Results and key learnings:
- 60k+ total Spotify streams
- 7 unique Spotify Editorial Placements including New Music Friday AU & NZ, Fresh Finds Pop, Fresh Finds AU & NZ, & Fresh Finds, editorial support for both singles from the same playlist series.
- 100+ Radio downloads.
- 9 press features including Wonderland Premiere, Pop Passion & FLEX.
NATALIE SHAY
Indie/Pop
Natalie Shay released her 6-track LP ‘Milk’ with each track exploring different key feelings and experiences sensed when writing in lockdown during the COVID-19 pandemic. We focused our attention on delivering a visual-centric campaign whilst supporting with our extensive playlisting services on Spotify. In collaboration with Natalie’s team, we focused on promoting key singles ‘Medicine Boy’, ‘New Wave’, ‘Two Sparks’ & ‘Heaven’ across Spotify, Social Media & YouTube.
Results and key learnings:
- 130k+ total streams
- 75% increase in Spotify Followers
- Support from Spotify Editorial Playlists & Ones To Watch
- 500k+ reach
- 23.1% increase in YouTube subscribers
- 89.2K YouTube views
- YouTube Playlisting
Tom Ball
Pop/Classical
Our team worked with the Britain's Got Talent & America's Got Talent Star on his first official releases after finishing the competition. We distributed three of his cover singles and the team promoted across Social Media advertising, YouTube and DSP's shoulder to shoulder with our Advance fund for Artists: The Ignite Programme.
Results and key learnings:
- Over 15,000 streams generated from our Spotify Promotion
- Over 90k reach generated from our Socials Promotion
- Over 30k views generated from our YouTube Promotion
- All distributed via Music Gateway Distribution
ALLEXA BASH
Electro-Pop
Ukraine-hailing Electro-pop artist Allexa Bash released her debut album ‘Dark Angels‘ earlier this year promoting the album across Spotify, Press, Radio and TikTok. The album twists and turns through heavy synth-work and electro-pop stylings whilst still maintaining a slightly left-field production style.
Results and key learnings:
- Fresh Finds Pop Spotify Editorial Placement
- 30% increase in Spotify Followers
- 440% increase in monthly listeners
- 100k+ TikTok listeners
- 6000+ link clicks
- Flex Feature, Music Crowns, The Stumble Upon, Mystic Sons & more.
- 100+ Radio Downloads
small Leaks sink ships
Indie/Pop
Our team worked with the experimental indie band Small Leaks Sink Ships on promoting their fifth studio album Low Tide. Our team worked to promote the bands three singles leading up to the album through social and YouTube advertising. We saw consistent growth on the bands Instagram with each release, leading into high level press coverage for the album launch.
Results and key learnings:
- 885K Instagram reach (9.6K% increase)
- 15.6K content interactions (430.4% increase)
- 10.2K SmartURL clicks
- 28.3K YouTube campaign advertising views
- 309.2% increase in profile visits
- 662 New Instagram Followers (366.2% increase)
- Press success including CLASH, FLEX, Earmilk & Backseat Mafia.
Tropez
Indie/Pop/Electronica
Our team worked with the exciting indie/electronica act Tropez, on two of his singles to promote his work through our Spotify Fan Growth campaign and YouTube advertising. The goal of our campaigns was to bolster algorithmic support on Spotify using Social Media click throughs, leading into support from play listing as the ad spend naturally ramped down.
Results and key learnings:
Top 5 Spotify algorithmic playlists:
Radio, Discover Weekly, Release Radar, On Repeat, Your Daily Mix
- 154K Instagram ad reach
- 78.2K page engagements
- 4K SmartURL clicks - 45% of fans engagement rate
- 1,482 post reactions
- 455.9% increase in Instagram profile visits
- 1,478 New Instagram Followers (111.4% increase from start of campaign)
TRIPLES
K-POP
Working in collaboration with Modhaus, our team we're thrilled to highlight TripleS Acid Eyes single 'Cherry Gene', marketing their dynamic new track across TikTok with communities of influencers posting content and amplifying trends for the best engagement.
Results and key learnings:
- An accumulation of 52M+ views and counting on TikTok!
- Over 1.7M likes.
- Over 10K shares to date.
- 500+ total videos of content using the sound.
- Numerous dance & trending content created by popular TikTok users.
- Trend development, review & ad code delivery
ODD EYE CIRCLE
K-POP
Working together with Modhaus, our team had the exciting opportunity to amplify Odd Eye Circle’s tracks 'Air Force One' & ‘Je Ne Sais Quoi’ from their debut EP. We worked on developing trends on TikTok marketing their releases across the platform with communities of influencers sharing content and increasing engagement, reach & UGC.
Results and key learnings:
- An accumulation of 12,216,900 views and counting on TikTok!
- Over 753,015 likes.
- 2.1k shares to date.
- 8.1K+ total videos of content using the soundS.
- User Generated Increase of over 5K videos
- Trend development & review.
NADAV SIVAN
R&B/Pop
We had the pleasure of working with Nadav Sivan & his team to promote his single 'Us To Stop'. The release was accompanied by a stunningly-shot music video & live orchestra rendition which was promoted by our artist services team across Spotify & YouTube prior to the release of his debut album.
Results and key learnings:
- 83k total YouTube views
- 60k+ total Spotify streams
- 44.7% growth in YouTube subscribers
- Inclusion in 42 YouTube music video playlists
- Track Music Awards Best Music Video winner for April 2023
- Music Video Awards Best Performance
- Winner of PRISMA Best Music Video
- Finalist at BFF Sweden, Near Nazareth Festival Finalist & Stockholm City Film Festival
Melkior
R&B
Our team worked to showcase Australian R&B singer-songwriter Melkior's album 'A Letter to My Next' across a multi-element Press and DSP campaign targeting online publications and playlists from our curator network. The focus of the campaign was the lead single 'In The Morning' featuring established artist Mike Champion.
Results and key learnings:
- 10k+ total Spotify streams from our playlist network.
- Support from Date Night & R&B Feels personalised Spotify editorial playlists.
- 9 press features including Backseat Mafia, The Stumble Upon, FLEX and Right Chord Music.
vib
Rap/Hip-Hop
Our team worked with rising rap/hip-hop star VIB on three singles across a range of promotional campaigns. Focusing on growing his streaming audience on Spotify as well as on YouTube with the supporting music videos. Building on that initial growth, support from high level press and national radio extended that trend with his latest release Save A Life.
Results and key learnings:
Speed Out
- 40k + streams from our play-listing campaign
- 20k + views generated from digital advertising
For Robert
- Wonderland & Wordplay coverage most notably
- 20k + YouTube views generated from digital advertising
Save A LIfe
- BBC Introducing Asian Network - Artist of the Week with Jasmine Tahkar.
- Interviewed by Kim Davis at BBC studios on BBC Radio London
olistar
Hip-Hop/Rap/Afrobeats
We had the pleasure of working with Nigerian based Rap/Drill artist Olistar in promoting his 2022 singles ‘The Story’ & ‘Bando Baby’ across Press, Spotify & Radio. Fusing Afrobeats with chest-pounding Drill and a subtle sparkle of Hip-Hop, the sound of “Bando Baby” seamlessly mimics its themes.
Results and key learnings:
- Wonderland Premiere.
- Features across WORDPLAY, 24 Hip Hop, Right Chord, Music Crowns, The Stumble Upon & more.
- Over 250 station downloads.
- Spun over 70,000 times over a 3 month period.
- Reached number 1 in Weekly Euro Indie Music Charts.
- 150% increase in Spotify followers.
- 98k total streams.
- 424% increase in monthly listeners.
eric bolton
Rock/Singer-Songwriter
Eric Bolton's debut single ‘Genesis’ marked his coming out as gay and beginning to celebrate the life and love he always knew he was meant to live. ‘The Home Light’ is the song where he bares his soul about the struggle of having to hide who he was for all those years. We worked with Eric to encourage to share his incredible story and promote the release across Press, Radio DSP & YouTube.
Results and key learnings:
ginger & the Peppers
Rock
We worked on the debut release 'Out of Phase' from rising Brazilian rockers Ginger and the Peppers. The team worked right the way through from distribution of the song, optimising the band's Spotify profile, pitching to official editorial playlists to securing success across our DSP network, Press and YouTube with their subsequent official music video.
Results and key learnings:
- 100k+ organic streams achieved on Spotify through our network.
- 9 press shares on including CLASH magazine, Mystic Sons, Earmilk & a premiere of the video with Backseat Mafia.
- Over 40k+ views generated from our targeted YouTube marketing campaign.
the hourglass effect
Rock/Blues
Our long standing relationship with the American Blues-Rock band has resulted in a string of exciting campaigns on The Hourglass Effect's self titled album. Working with our Artist services team, we ran some of our highest achieving play-listing campaigns across DSPs, Radio and Digital Marketing.
Results and key learnings:
STARACE
Rock/Folk
For StarAce's first single releases, our artist services team implemented a waterfall release strategy for the talented Brazilian act in collaboration with GGB Records. For their first two singles 'Mystical Cat' & 'Dark Side' our team focused our efforts across DSP, YouTube & Press promotion.
Results and key learnings:
NINETONE RECORDS
Label
We worked to showcase and represent a selection of six tracks from six unique artists as part of a Sync promotion campaign. Working in collaboration with Swedish label 'Ninetone Records', we proactively pitched out the tracks to 20-30 music supervisors & production companies including the likes of Netflix, ESPN, Amazon Studios & more, receiving high praise and feedback.
Results and key learnings:
Jenny plant
Singer-Songwriter/Label
In collaboration with Music Gateway’s label, our team commissioned a reimagined cover of Cyndi Lauper’s classic hit ‘True Colors’. Working closely with Jenny on the creative, the cover was signed and released via Music Gateway’s Record Label, synced exclusively to a Christmas advertisement for Leeds United Football Club.
Results and key learnings:
- Successful sync placement with a £5,000 - £10,000 sync fee.
- Social advertising to promote awareness of the single.
- Reach: 100,376
- 481 post reactions
- 2,602 SmartURL visits - 45% of fans who visited the smart link successfully engaged with her music.
Trusted by artists
worldwide
Call the team on:
020 4509 9090
Or visit www.musicgateway.com/music-promotion for more info.